Digital games market

Analysis: The new digital prosocial games market

An analysis of the emerging digital prosocial games market has been produced by the ProsocialLearn consortium.

Social exclusion is a key concept in Europe social policy, and both the Europe 2020 strategy and the Digital Agenda for Europe aim to ensure greater social cohesion and employment.

Support for disengaged and disadvantaged learners, enhancing their employability and integration into society is a key. This includes helping people with learning disabilities, and young people to be more employable.

Children in danger of social exclusion, showing little to no signs of empathy and high levels of aggressive or anti-social behaviours should benefit from digital games tailored to teach prosocial skills that can help them achieve academically, appreciate team work and recognize the value of understanding other people’s needs. However, current digital games targeting the education sector are low quality and fail to capture the imagination of players, significantly reducing their effectiveness.

A deep analysis of a number of relevant markets, value chain and key players has been carried out by Caroline Star, Kam Star and Alex Rutter from PlayGen Ltd, a ProsocialLearn project consortium member.

The report, ProsocialLearn: Market And Competition Analysis, can be downloaded here.

Further ProsocialLearn publications can be found on the project website here.